Chairlift is a band that got its name because of a video...well a commercial...an IPod commercial. Their song Bruises will forever be associated with the 4th generation IPod Nano.
This is a video is made possible by the rise of the online digital video. It is inspired by the problems that occur in compressing video and streaming video online. Sometimes when a video isn't displaying properly, you see a leftover image that is stuck on the screen. Slowly as the video progresses, the stuck pixels are replaced and the video goes back to normal. The director is replicating these residual artifacts to create a unique visual style. All made possible by broken music videos.
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